TIKTOK SHOP INSIDERS

Campaign Overview

TikTok Shop Insiders needed qualified brand leads for their agency's TikTok Shop growth services — but outbound needed to reach brands that were the right fit: US-based, already running an active TikTok Shop storefront, with real sales activity and clear intent to scale further through the channel.

What We Built

• ICP-Verified Lead Sourcing — via Kalodata, a TikTok Shop analytics platform that surfaces brands with verified activity and real sales data, ensuring every lead met the core ICP requirement before outreach began, rather than relying on generic scraping
• Dedicated Campaign Infrastructure — 10 domains, 30 mailboxes, with full lifecycle management (sourcing, sequencing, reply handling)
• Campaign Infrastructure on ReachInbox — sequencing, deliverability monitoring, and reply handling run end to end on ReachInbox

Key Metrics

B2B Campaign

• 2,967 contacted → 65.94% open rate → 2.87% reply rate → 15 opportunities

New Leads Campaign

app.reachinbox.ai/analytics

• 1,359 contacted → up to 69.41% open rate → 4.42% reply rate (13% positive) → 8 opportunities

Combined across both campaigns: 23 opportunities generated. Within 4 weeks of relaunching with refined ICP targeting, the client had 15 calls booked in the sales pipeline.

Conclusion

Precision in ICP targeting — verified through a purpose-built analytics tool rather than generic scraping — turned outbound into a predictable source of qualified pipeline within a single month. The methodology is repeatable across other niche, activation-gated e-commerce verticals.

Past results do not guarantee future results. Individual outcomes vary based on industry, offer, and implementation.

More Results

app.instantly.ai/app/analytics

547 Emails → Closed $5K MRR Retainer

IGNITEAMZ

Amazon brand owners are notoriously hard to reach cold. Multi-angle testing and disciplined deliverability infrastructure turned a guarded niche into a closed retainer client.

Read the case study →

leadgenaisystems.com/case-studies/dash-activate-online

8 Opportunities Generated & $80K Pipeline

DASH ACTIVATE ONLINE

Before Clay existed, there was no single tool to source, enrich, and verify Shopify brand leads. Manual ICP discipline and authenticated infrastructure closed a $10K/deal retainer anyway.

Read the case study →