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Plain answers on cold email, deliverability and outbound for founder-led businesses, with a source for every number.
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Deliverability
The Ultimate Spam Words List for Cold Email
846 words and phrases from three published lists, grouped by category, plus the few we never use in cold email.
DeliverabilityHow to Set Up SPF, DKIM and DMARC for Cold Email
The right order, the exact records for Google Workspace and Microsoft 365, and the mistakes that break them.
ComparisonCold Email Agency vs In-House SDR
What each one really costs a founder-led business, who owns the domains, and which one fits you.
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