Booking 8 Calls From 5,000 Hand-Checked Shopify Leads

The Challenge

A Meta ads agency needed qualified Shopify brand leads for their Meta/Facebook ads management service — but the ICP was specific: brands needed an existing Shopify store, and either active ad spend or an established Meta Business Page, signaling they were already investing in growth and had budget to spend on paid media. There was no single pipeline to source, enrich, and verify leads in one place — every step was done by hand.

What We Built

We sourced leads through Snov.io's LinkedIn database, filtering for the specific ICP criteria (Shopify store + active ads or Meta Business Page). With no enrichment automation in the workflow, lead qualification and organization ran entirely through Google Sheets — manually checking each prospect against the ICP before they entered the outreach list. Every prospect received a custom-written first line referencing something specific about their brand, rather than a generic opener — a manual step that meant real research per lead, not a merge-tag placeholder.

• Manual ICP Qualification — every prospect checked in Google Sheets against Shopify store + active Meta ads or Business Page criteria
• Custom, Researched Opening Lines — no templated first sentence, per-prospect research instead
• Domain & Mailbox Setup — domains purchased through Namecheap, paired with Google Workspace mailboxes
• Full DNS Authentication — SPF, DKIM, and DMARC configured per domain
• Warmup & Sending — handled through Lemlist
• Email Verification — through the client's existing NeverBounce account, checking each address for safe/risky/invalid status before sending
• In-House Copywriting — all cold email copy written by our team internally

Results

• ~5,000 Leads — sourced and qualified through Snov.io's database against the Shopify + Meta ads ICP
• 8 Booked Calls — generated for the client
• $10,000 Per Deal — closed clients structured as 3 months of advance payment

Conclusion

Manually verifying ICP fit in Google Sheets — rather than skipping straight to volume — kept lead quality high without any automated enrichment. Personalized first lines written per prospect meaningfully increased the odds of being noticed in a crowded inbox, even without AI-assisted personalization, and pairing NeverBounce verification with proper DNS authentication (SPF/DKIM/DMARC) kept deliverability solid despite running entirely on manual processes.

This campaign shows the same infrastructure and targeting discipline we use in later, more automated builds — but executed entirely by hand, without the enrichment tools we use today. The fundamentals (ICP precision, authenticated infrastructure, and genuinely personalized outreach) drove results regardless of how much of the process was automated versus manual.

Past results do not guarantee future results. Individual outcomes vary based on industry, offer, and implementation.